Press Release - 13 March 2006 |
BAA SLAMMED FOR SURVEY BIAS - AGAIN
The BAA survey issued as part of its second Stansted runway consultation has
come in for widespread criticism over bias.
Local residents and parish councils responding on behalf of their
communities have slammed the questionnaire for providing inadequate
information on the impact of a second runway and for giving the misleading
impression that a second runway is a foregone conclusion. The absence of a
'No Runway' option in a question about BAA's preferred site for a second
runway is a major cause of anger over what has been widely regarded as a
flawed piece of research that falls below the standard necessary for an
effective consultation.
This is the second time in less than two years that a BAA survey has been
condemned for being biased. A MORI poll in 2004 on compensation proposals
caused such a furore over the structure of the questionnaire and the use of
leading questions that formal complaints were made to MORI and the Market
Research Society's professional standards department. The results were never
published.
Typical of comments on the survey is the criticism by Little Hadham Parish
Council's chairman, Tony Skidmore, who said the council chose not to
complete the questionnaire because it was biased. However, in a letter to
Terry Morgan, Mr Skidmore commented on missing information: “You ask
respondents to rank various environmental impacts ranging from ground noise
to housing provision yet, extraordinarily, omit climate change and global
warming.”
The Parish Council thought so-called 'benefits' listed in the questionnaire
were highly questionable including job creation, particularly at the airport
where budget airlines were trying to cut staff, and tourism, where low cost
flights were contributing to the UK's rising tourism deficit.
The current questionnaire was distributed with BAA's consultation document
on the second runway plans and to those attending its mobile exhibition,
with a website version available online.
An audit by Stop Stansted Expansion (SSE) of comments on the survey from
residents and councils highlight a series of criticisms, notably:
* Lack of vital information on matters such as the likely impact of a second
runway on the environment, health, noise, future flight paths and
transport information that would materially influence people's opinions
* The presumption that there would be a second runway somewhere, and the
absence of a 'No Runway' option in BAA's question on preferred location.
The printed questionnaire even lacks an opening statement that puts the
questions in context
* No explanation that Government support for an additional runway is
conditional on BAA satisfying stringent criteria on environmental impact,
health and surface access, and gaining planning approval
* Questions that are confusing, complex in relation to information provided
or apparently designed to provide a positive outcome raising further
concerns over the soundness of the survey
Criticism of the survey follows SSE's formal response to BAA in which
chairman Peter Sanders rejected all runway options as unsustainable.
He said that consultation ahead of the planning application compromised the
planning process. In a letter to Terry Morgan, BAA's managing director, he
said: “If you are seriously asking members of the public to choose between
them [the various options], you should at least put forward sufficient
information to enable a meaningful choice.”
The failure to provide a standardised summary of some quite complex issues
on the questionnaire itself calls into question its validity, compounded by
an invitation to approach BAA for help in completing the questions.
Confusing terminology is also employed: respondents are asked how often they
'use' the airport rather than fly from it.
Some questions are so lacking in clarity that the answers are likely to be
meaningless. Others use terms that the residents may not understand, or
appear skewed.
“It seems that the poll is more designed to convert people to BAA's
preferred runway option than to gain an objective picture of what people
really think,” said SSE Campaign Director Carol Barbone. “Such a
questionnaire might suffice for a simple product launch but it is scandalous
for such spin to be put on a complex and sensitive issue. We have grave
doubts about the value of any analysis which follows from its results.”
Stop Stansted Expansion is urging all members of the public concerned about
BAA's proposals to nevertheless make their opposition clear to the airport
developer, either by letter or by using Uttlesford District Council's
special response postcard from the latest issue of Uttlesford Life.
SSE's own letter and appendix in response to the BAA consultation and a
selection of responses from local councils can be found on SSE's website at:
www.stopstanstedexpansion.com
ENDS
FURTHER INFORMATION
Primary contact: Mike Fairchild, Vice Chairman, Little Hadham Parish Council and Airport Spokesperson, 01279 771302 or M 07850 127961
Carol Barbone, Campaign Director, Stop Stansted Expansion M 0777 552 3091 or cbarbone@mxc.co.uk
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